My name is Rob also known as ThruRider.

From IT Executive to Ultra-Endurance Athlete

For over three decades, cycling was my escape—a way to decompress from the demands of life as an IT executive. Today, it’s my profession.

I am the founder of ThruRider.Bike, a dedicated resource for bikepacking coaching and adventure travel. Based in Toronto, I bring 35 years of competitive cycling experience to the trail, including five years specializing in the grit and logistics of bikepacking. As a two-time Tour Divide participant, I understand exactly what it takes to prepare for, survive, and enjoy the world’s toughest ultra-endurance challenges.

My Coaching Philosophy: The Intersection of Tech and Trail

My approach to coaching sits at the intersection of technology and adventure. I leverage my background in video production and IT to teach a unique skill: Near Real-Time Travel Video Storytelling. I don’t just teach you how to ride; I teach you how to capture, edit, and share your journey while you are still on the trail.

Whether you are a beginner looking to plan your first overnight trip or an experienced rider eyeing a trans-continental race, my goal is to share what I’ve learned to help you ride further.

When I’m not coaching or updating the Thru-Rider YouTube channel, I’m enjoying life in Toronto with my family, planning the next big ride.