My name is Rob also known as ThruRider.

For over three decades, cycling was my escape—a way to decompress from the demands of life as an IT executive. Today, it’s my profession.

I am the founder of ThruRider.Bike, a dedicated resource for bikepacking coaching and adventure travel. Based in Toronto, I bring 35 years of competitive cycling experience to the trail, including five years specializing in the grit and logistics of bikepacking. As a two-time Tour Divide participant, I understand exactly what it takes to prepare for, survive, and enjoy the world’s toughest ultra-endurance challenges.

My approach to coaching sits at the intersection of technology and adventure. I leverage my background in video production and IT to teach a unique skill: Near Real-Time Travel Video Storytelling. I don’t just teach you how to ride; I teach you how to capture, edit, and share your journey while you are still on the trail.

Whether you are a beginner looking to plan your first overnight trip or an experienced rider eyeing a trans-continental race, my goal is to share what I’ve learned to help you ride further.

When I’m not coaching or updating the Thru-Rider YouTube channel, I’m enjoying life in Toronto with my family, planning the next big ride.